Rob Horne

Rob Horne is Professor of Behavioural Medicine at the School of Pharmacy, University College London (UCL). In September 2006, he founded the Centre for Behavioural Medicine at UCL, which he continues to lead. and is a founding fellow of the Royal Pharmaceutical Society of Great Britain. He was appointed as a National Institute for Health Research (NIHR) Senior Investigator in 2011.

Biography

Career Horne qualified as a pharmacist and has a PhD in medical psychology from King's College London. Before joining UCL, Horne was Professor of Psychology in Health Care and Director of the Centre for Health Care Research at the University of Brighton. To date, these tools have been validated in the following long-term medical conditions: renal dialysis; renal transplantation; asthma; cancer; coronary heart disease; hypertension; diabetes; HIV/AIDS; haemophilia; depression; bipolar disorder; rheumatoid arthritis; inflammatory bowel disease and also for newly prescribed medications in primary care. His current research focuses on the development of theory-based interventions to support informed choice and optimal adherence to medication or other treatments in chronic illness. Other research interests include emotion and health and the placebo effect. Over the past decade, his research has generated over 140 peer-reviewed publications and book chapters, and grants over £7 million. and a report for the National Co-ordinating Centre for NHS Service Delivery and Organisation R&D (NCCSDO) published in 2005.

Application of research In November 2011, Horne co-founded a UCLBusiness spinout company. The company, called Spoonful of Sugar, applies Horne's research to behavioural change consultancy, evidence-based adherence support, validated behavioural research and perspectives mapping and personalised communications. In November 2012, Horne was appointed as UCL's academic lead for CASMI.