Richie Rich

Richard Serrell (born June 25, 1967), professionally known as Richie Rich, is an American rapper.

Music career Early years (1987–1999) In Oakland, Rich joined the group 415 in the late 1980s, collaborating with members D-Loc, DJ Daryl, and JED to craft an album in 1989 called 41Fivin. Rich released a solo album in 1990, titled Don't Do It.

A cocaine possession conviction in 1990 put Rich in jail. 415 continued without him but did not flourish. Rich was released after a year and rapped on tracks by 2Pac and the Luniz. Rich soon found himself being in the middle of a bidding war between Def Jam Records and Relativity Records. He chose to go on Russell Simmons' label Def Jam. Before forming his own label, Oakland Hills 41510, he released his second solo album in 1996, Half Thang, which peaked on the Billboard Top R&B/Hip-Hop Albums at number 57. Seasoned Veteran did rather well on the charts, and music videos were soon released for three songs on the album. Just as Rich's career was booming, a merger at Def Jam (with PolyGram) left him without much direction. Rich was going to release a second album on Def Jam, although it kept getting pushed back. He soon had the decision to stay or go, he decided to go.

Ten-Six Record years (1999–2004) Rich then started his own label with partner Lev Berlak, named Ten-Six Records. Four years after Seasoned Veteran, his fourth album The Game was released. The album has sold over 300,000 units independently but was panned by critics and fans alike.

Recent events (2021–present) In 2021, Rich's 1996 song "Let's Ride" was featured in the television series Blindspotting.

Discography

Studio albums Don't Do It (1990) Half Thang (1996) Seasoned Veteran (1996) The Game (2000) Nixon Pryor Roundtree (2002) Fed Case (2017) Richard (2025) Richard (Deluxe) (2025)

Collaboration albums 41Fivin with 415 (1989) The Grow Room with The Mekanix (2020) The Grow Room (Instrumentals) with The Mekanix (2025)

Compilation albums Greatest Hits (2000) Grabs, Snatches, & Takes (2004)

Mixtapes Town Bidness (2010) Town Bidness (Volume 2) (2011)

Extended plays Geeks Revenge (Rodney) (1990)

Singles

Guest appearances "Sky Ballin'" (Side 2 Syde featuring Richie Rich) Southwest Riders| "Yay Deep" (B-Legit and E-40 featuring Richie Rich)

"Bitch Niggas" (The Delinquents featuring Richie Rich and B-Legit) Chronic 2000| "Gotta Love Gangsta's" (Tha Realest featuring Scarface and Richie Rich) That Was Then, This Is Now, Vol. 1| "Heart of a Savage" (Frost featuring Richie Rich, Mac Minister and B-Legit)

The Thugz, Vol. 1| "Bitches" (MC Breed featuring Richie Rich and Too Short)

It's Not What You Say... It's How You Say It| "Hold Off" (Mac Dre featuring Richie Rich)

United Ghettos of America| "I'm So Cool" (Yukmouth featuring Dru Down, Lil' Ron and Richie Rich)

United Ghettos of America, Vol. 2| "The Slide Show" (Yukmouth featuring C-Bo, Nate da Nut, Richie Rich)

Smash Rockwell| "Oaktown" (Casual featuring E Mac, Richie Rich, Too Short and G-Stack)

The Book of Life - Chapter 1| "Strike 3" (Remix) (Missippi featuring Richie Rich)

"East Oakland" (Yukmouth featuring Dru Down, Richie Rich, The Team, The Delinquents and Bart)

The Tonite Show - Thuggin' & Mobbin'| "All on You" (Yukmouth featuring Richie Rich and B-Legit)

No Trespassing| "Hog Ridin'" (Too Short featuring Richie Rich) The Block Brochure: Welcome to the Soil 1| "Cutlass" (E-40 featuring B-Legit and Richie Rich) Memoirs of a Curb Server| "Cannabis Club" (Remix) (J. Stalin featuring Berner, Young Do, the Jacka, Stevie Joe, Onionz, Richie Rich and Yukmouth) Cookies 'n Cream| "Airheads" (Blanco and Yukmouth featuring Dru Down, B-Legit and Richie Rich) The Conspiracy'' "So Good (Remix)" (Philthy Rich and Dem Hoodstarz featuring Richie Rich and Too Short) (Prod.by Jimi Productionz)