Rich Falk

Rich Falk is an American former men's college basketball coach. He was head men's basketball coach at Northwestern University from 1978 to 1986. Falk is the Associate Commissioner of the Big Ten Conference. His primary responsibilities are men's basketball operations, managing the Big Ten men's basketball tournament, and supervising men's basketball officials. Falk joined the Big Ten Conference in 1989 after being a coach and athletic administrator for 20 years.

As a player at Northwestern, he was captain of the 1964 NU team and was chosen Most Valuable Player as a junior and senior. As a senior, Falk set the NU and McGaw Hall single-game scoring record with a 49-point outing against Iowa. Also in that game, Falk set a school record with 19 field goals. He returned to Northwestern in 1966 to serve as an assistant coach for three seasons. Falk left the profession for three years but returned as an assistant in 1972. He also was a Helms All-American and Academic All-American in 1964. He finished his three-year varsity career with 1,001 points and was drafted by the Boston Celtics in 1964.