Ricardo Treviño

Ricardo Treviño Chapa, also known as RickyTreCh, is a musician, songwriter, and entrepreneur. He is known for being the bassist of the Mexican rock band PXNDX (Panda). and a founding member of Desierto Drive, Suprema Corte del Norte, and Nadiescucha. Treviño has also co-founded the merchandising company Negro Pasión, which provides official merchandise for Latin American artists.

Early life and career Ricardo Treviño was born in Monterrey, Nuevo León, Mexico. He co-founded the rock band Panda (stylized as PXNDX) in 1996 alongside José Madero, Jorge Luis Garza, and Jorge Vázquez, initially playing covers of popular rock songs before transitioning into writing original music. Panda gained popularity with their blend of punk rock, alternative rock, and pop-punk. Treviño's bass playing contributed to hits such as "Los Malaventurados No Lloran", "Cita en el quirófano" and "Narcisista por excelencia". In addition, he earned a nomination at the 50th Annual Grammy Awards for Best Latin Rock or Alternative Album for Amantes Sunt Amentes.

Despite facing accusations of plagiarism in the mid-2000s, Panda continued to thrive, performing internationally and achieving gold and platinum record sales. Their final concert in 2016 at Arena Ciudad de México marked the end of an era, as the band announced an indefinite hiatus. Reflecting on Panda's success, Treviño emphasized the band’s dedication to guitar-driven rock music

Desierto Drive (2018–present) In 2018, after Panda's still-to-date hiatus, Ricardo Treviño, along with Arturo Arredondo and Jorge Vázquez, formed the band Desierto Drive.

Desierto Drive has received positive feedback for its diverse musical style, with the band continuing to record and perform. Their second album, Historias Live, highlights their evolving sound and blends alternative rock with Mexican cultural influences. Desierto Drive maintains a presence in the Mexican rock scene In 2017, he released the single "Contigo Soñar," which featured a combination of power ballad and rock elements. The company, created in collaboration with Arturo Arredondo and Andrés Farías, provides a platform for musicians to sell official merchandise. The company represents artists such as Insite, Aleks Syntek, and The Warning among others.

Negro Pasión was established to provide musicians with a sustainable way to monetize their work. The company has worked with indie bands, such as División Minúscula, to successfully launch merchandise lines.

Legacy and influence Ricardo Treviño’s contributions to Latin American rock include his work with Panda, Desierto Drive, Trekk, Nadiescucha, Suprema Corte del Norte and his ventures with Negro Pasión. As a bassist, songwriter, and entrepreneur, Treviño continues to be active in the music industry and the business side of entertainment.