Revant Himatsingka

Revant Himatsingka, better known as FoodPharmer, is an Indian health advocate. He is known for spreading awareness of clean eating choices and reading food labels in a humorous manner. His notable achievements are starting the ' Sugar Boards ' and 'Oil Boards ' that were adopted by Indian Schools. Ranked 15th in Forbes India "Top 100 Digital Stars" of 2024, he began his career as an author and consultant before transitioning to social media. He gained prominence after a viral video in 2023 that criticised the high sugar content in Bournvita, sparking regulatory actions and industry reforms. Operating independently, he campaigns against misleading food practices. His activism has influenced product reformulations and public discourse on food standards in India. He has also been at the centre of several legal battles filed by major FMCG companies in India. To significantly reduce the protein deficiency in India, he started his own food company, named OWN(Only What's Needed - link: onlywhatsneeded/). The name was completely chosen by his followers, and the products are democratically chosen, with high transparency level. With 0 Rs. spent on it marketing, the product - protein - was a massive success.

Early and personal life Revant Himatsingka was born into a Kolkata-based upper-middle-class Marwari family. His father was a business owner and his mother was a homemaker. He completed his schooling from Don Bosco School, Park Circus. He graduated in finance from NYU Stern School of Business and did his MBA at The Wharton School. He then worked as a consultant at McKinsey & Company, during which time he also completed a course in nutrition. He has authored a book and has delivered TEDx talks and speeches at several educational institutions.

He quit his job in April 2023 and returned to Kolkata after 13 years in the US and UK.

Himatsingka initially began his social media career to promote his book, Selfienomics, before transitioning to FoodPharmer.

After quitting his US job, on 1 April 2023, he posted a video on Bournvita's high sugar content and its impact on children. He claimed that the product marketed as a health drink for children contains almost 50% sugar and adversely impacts the health of children, is addictive, and promotes diabetes. He was served a legal notice from Mondelez, the parent company of Bournvita, and forced to take the video down. His Twitter account was also permanently suspended. However, his video went viral on social media and had over 12 million views on Instagram before being taken down. It also earned him over 100,000 followers within a few days on the platform. The video was shared by several celebrities, politicians and also featured on various TV news channels. Bournvita eventually relented and reduced sugar content in the product. Several companies have since reduced the sugar content of their products and marketers have changed their taglines as a response to his videos. However, he has also been served with numerous lawsuits from several brands including Dabur and PepsiCo. Some of his videos were also taken down by social media sites.

Following a joint report by Public Eye and IBFAN that Nestle's Cerelac has significantly higher sugar content in economically disadvantaged regions, such as India, compared to Europe, Himatsingka stressed the need for stricter enforcement rules in India as in Europe. The World Health Organization (WHO) recommends against added sugars for children below two years of age. He has also criticised the use of maida in bread and biscuits, the high sugar in ketchup, flavoured drinks for children, and energy drinks as well as the use of palm oil, artificial food colouring, and several other ingredients in food products.

He has accused pharmacies of selling fake oral rehydration solution (ORS). He claimed that pharmacies often sell drinks that do not follow WHO-recommended standards instead of actual ORS. He said that such drinks are often approved by the FSSAI but have higher sugar and lower electrolyte content compared to the standards recommended by the WHO. In 2024, he assisted Rajya Sabha MP Sudha Murty on the impact of food adulteration during the Monsoon and Winter sessions of the parliament. He is known for spreading awareness on clean eating choices and reading of food labels in a humorous manner. He is operating his movement from his savings in the US.

Impact and influence Himatsingka was ranked 15th in Forbes India "Top 100 Digital Stars" list of 2024. He was one of the creators nominated in "Disrupter of the Year" category at the National Creators Award 2024, but he did not win. Some people have also expressed their willingness to donate to his cause. However, the Indian government and NCPCR intervened and ordered Bournvita to withdraw misleading promotional material.

Regarding his videos on Mondelez's Bournvita and Tang, the Delhi High Court, in its interim order, has stated that Himatsingka may continue making factual statements in his videos or posts, but may not create "disparaging" videos on the company and its products. He has later stated in the court that he will request the takedown of an interview where he is alleged to have violated the court's injunction on making remarks against Bournvita. The NCPCR has prohibited the use of the term "health drink" for beverages consumed by children that have added flavours.

He criticised the usage of "100% juice" label used by Real to market its products despite not being 100% fruit juice. Real's parent company Dabur reacted by sending him a legal notice. Meanwhile, Food Safety and Standards Authority of India banned the use of "100% juice" label on these products.