Rebecca Moore

Rebecca Moore in 2016, wearing her Rachel Carson Award medal. Rebecca Moore (born 1955) is an American software engineer, director of Google Earth, and director and founder of the Google Earth Outreach and Google Earth Engine computer mapping projects. Her father, Earle K. Moore, was a communications and civil rights lawyer in Manhattan, who won a landmark case establishing that broadcast stations must serve the interests of their viewers. Her brother, Frank C. Moore, was an artist and activist, including being an originator of the Red Ribbon project for AIDS solidarity. (Rebecca Moore completed his work setting up the Gesso Foundation for artists after his death.) She attended Roslyn High School, graduated Brown University with a bachelor's degree with honors in Artificial Intelligence in 1977, then worked as a software engineer for companies including Hewlett-Packard and General Instrument.

When her father died in 2001, then her brother Frank in early 2002, Moore felt a duty to accomplish something in her life, as they had. and began work on digital maps of the area. They were used by first responders, civil agencies, and her neighbors. She used consumer software, then professional geographic information systems software, before settling on Keyhole, Inc's Earth Viewer.

Google Earth

Moore was an active user of Keyhole's Earth Viewer software, enough so that in 2005 she was invited by the company to give a tech talk on using the product. She gave a list of eight to ten specific suggestions to improve the tool. Google had recently acquired Keyhole, Inc (in October 2004), and offered her a job on the project, which would become Google Earth. Brian McClendon, a co-founder of Keyhole, Inc. then a VP leading Google Earth, was a strong supporter of the idea from the beginning, and made sure Google provided the funds. Moore started a subgroup of her civic association, Neighbors Against Irresponsible Logging, to oppose the project, and used the Google Earth application to create a detailed map, including a 3-D "flyover" movie, displaying the area that would be logged in relationship to the mountains and the local watershed. It demonstrated that logging trucks would be taking winding roads used by children to walk to school, The debate went on for years; in 2006, Moore got Kenneth Adelman of the California Coastal Records Project to fly her in a helicopter over the SJWC land to take photographs to prove the water company owned more timberland than would qualify it for the open-ended logging permit that it was applying for. After a September 2007 California Department of Forestry and Fire Protection hearing, the proposal was defeated. Equally important, the publicity Moore's work had gathered by using Google Earth to save a redwood forest led to contacts by many nonprofits interested in working with Google Earth Outreach.

The first Google geoblog, a Web log with the entries referenced by geographical locations in Google Earth, was a joint project with the Jane Goodall Institute in 2006. It covered the daily lives of the chimpanzees of the Gombe National Park in Tanzania, and the field researchers who studied them. The Google Earth imagery was used to draw attention to the loss of chimpanzee habitat, and to map the location of chimpanzee poaching snares. Moore was a fan of Jane Goodall's work, and personally cold called JGI to propose the cooperation. Goodall herself thanked Moore in her book Seeds of Hope, for her help and her personal friendship.

Another early Google Earth Outreach project was with Appalachian Voices, which used the tools to illustrate the effects of mountaintop removal mining, with before and after pictures of 470 mountains that have been razed for coal. Within a week of the launch of their project using Google Earth in 2007, their online petition got 12,000 signatures. Yet another 2007 project was a collaboration with the United States Holocaust Memorial Museum about the crisis in Darfur, controversially naming it a genocide, and showing satellite pictures of razed villages and refugee camps and personal photographs and stories of people who lost families and homes.

Moore was among the first to support the Paiter Suruí people, an indigenous tribe of the Amazon rainforest in Brazil, by teaching them to use Google's maps to preserve their culture and their land. The tribe only had its first contact with outsiders in 1969, but in the years since had seen their land destroyed by mining and logging. The tribe's chief, Almir Narayamoga Suruí, the first person of his tribe to go to college, discovered Google Earth in an Internet café, and thought it could be used to help. In 2007, the Amazon Conservation Team flew him to the United States, where he met with Moore in her Mountain View office at Google Earth Outreach. In 2008, Moore and four other Google employees flew to the Amazon to teach the Suruí, many of whom had never used a computer, to use Google's tools to make maps, blogs, photos, and YouTube videos to document the loss of their land; in exchange, the Suruí painted the Googlers' skin with Jenipapo berries and made them honorary members of the tribe. Moore unveiled the Surui cultural map in 2012. Google Earth Engine launched to the public in 2010, and is used by over a thousand scientists around the world for applications from forecasting drought and estimating agricultural crop yield, to predicting where chimpanzees are likely to build their nests.

One of the first large scale Google Earth Engine projects was a study of global forest change. Researcher Matthew Hansen had been mapping global land cover since the mid-1990s, first at South Dakota State University, then at the University of Maryland, but lacked sufficient high-resolution data. The data came in 2008, when the United States Geological Survey made 3.6 million satellite images at 30 meter resolution from the Landsat program freely available on the Internet. The computer power to fully analyze it was provided by Moore and Google Earth Engine. For the release of Google Earth Engine in 2010, Moore, Hansen, and CONAFOR the Mexican government agency, processed 53,000 images in 15,000 computer hours to create the highest resolution forest and water map of Mexico ever. Then, for a global survey of all forestation change from 2000 to 2012, cloud computers processed 700,000 images in 1 million hours spread among 10,000 CPUs. The work was made available online and the resulting joint paper was published in the November 2013 issue of Science.

Personal life Moore credits her childhood with instilling a love of nature. Her hobbies include mountaineering and trail construction. Moore was one of a four-person all female team to make the summit. In 2013, she made a memorial Google Earth map of the expedition. In 1990, Moore led a team climbing mount Denali in Alaska for 28 days. September 2013 Zoological Society of London Award for Conservation Innovation. May 2016 National Audubon Society's Rachel Carson Award.