Rami Baitiéh

Rami Baitiéh is a French-Lebanese company director, currently Chief executive officer of Morrisons supermarkets. Born in Lebanon, he arrived in France at the age of 17 and began his career with Carrefour in 1995, joining the head office a few years later. Transferred to Poland in 2006, he joined Turkey after five years. He then successively managed Carrefour's subsidiaries in Taiwan, Argentina and Spain before taking over the management of Carrefour France in July 2020. He launched a plan to transform the company, with a focus on reducing its dependence to hypermarkets and increasing the share in revenues of convenience stores and organic food. In November 2023, he became managing director of retailer Morrisons in the UK.

Biography Early life and education Born in Lebanon, Rami Baitiéh arrived in France at the age of seventeen and studied at the Compiègne business school. He graduated top of his class, with a master's degree in accounting and finance. He later joined the military reserve of the French Air and Space Force, in which he is now a colonel. In 2012, he obtained a Master of Business Administration from the University of Quebec in Montreal.

Career at Carrefour Rami Baitiéh began his career in 1995 at Carrefour, as a department manager assistant in the Compiègne hypermarket. During this period, he developed a computer tool for supplies management to replace the paper-based schedule, which took several hours a day to fill.

In 2006, Rami Baitiéh moved to Poland, where he held the position of director of IT, supplies and strategy. This method consists in basing the company's organisation on fifteen points of customer relationship management and customer experience on which to concentrate efforts: five for trust, five for services and five for proximity. The aim is reached by offering strong promises and guarantees, such as immediate refunds with no time limit on non-food products. His tenure there focused on food safety, a key issue in the local market. He also joined the group's board of directors. In this role, he took charge of Carrefour's first and main subsidiary, which accounted at that time for 48% of the group's €80 billion in sales, with 105,000 employees and 5,424 shops, including 248 hypermarkets. He applied the same methods as in the previous countries, communicating his email address to all employees and on the Carrefour website. The aim was, once again, to reduce problems for customers, such as stock-outs. On his arrival, Rami Baitiéh also set up the School for Leaders, an internal training programme open to all employees, to give them the opportunity to progress up the hierarchy.

Concerning commercial development, Rami Baitiéh's term at the head of Carrefour France was mainly devoted to the transition from a model focused on the hypermarket, which appeal among the public was waning but which he had nevertheless to straighten up, to a model focused on e-commerce and small business. He also opened up Carrefour France to new outlets to diversify revenues, such as car rental.

CEO of Morrisons Rami Baitiéh succeeded David Potts as Chief Executive Officer of Morrisons on 6 November 2023. Morrisons was then the fifth largest retailer in the United Kingdom. and the company's acquisition in May 2022 of McColl's, a chain of 1,200 convenience stores. In January 2025, he was appointed chairman of GroceryAid, a charity that provides financial, emotional and practical support to people who work or have worked in the food retail sector in the United Kingdom.