Priven Reddy

Priven Reddy is a South African entrepreneur and technology executive based in Dubai, United Arab Emirates. He is the founder of several companies operating in software development, mobility, aviation technology, artificial intelligence, and high-performance electric vehicles, including Kagiso Interactive, Dryvar, EON Aerospace, VEU, Ararkis Automobili and CodeBlaze AI.

Reddy has been widely profiled in South African media as a self-made businessman who rose from poverty to leading multinational technology ventures.

Early life and education Reddy was born and raised in Chatsworth, Durban, where he grew up in a low-income household. He has stated in multiple interviews that he began working from a young age, including selling cardboard boxes to recyclers and managing his primary school's tuck shop as a way to earn pocket money.

After completing high school, Reddy worked a series of low-wage jobs — including as a security guard and restaurant waiter — before deciding to teach himself computer skills.

He later obtained a bachelor's degree in computer science, specialising in augmented-reality (AR) and virtual-reality (VR) systems.

Career Kagiso Interactive and early ventures Reddy founded Kagiso Interactive in the 2000s as his first major company. The firm developed mobile applications, custom enterprise software, and digital platforms for South African clients. Media profiles credit Kagiso Interactive with establishing Reddy's early reputation in software development and digital innovation. He has been featured in media discussions on the future of supersonic travel and next-generation aircraft.

Artificial intelligence and software development Reddy later launched VEU, an artificial-intelligence and custom-software development company, operating across enterprise solutions, automation technologies, and AI-driven platforms.

In 2025, he launched CodeBlaze AI, an AI-based coding platform aimed at simplifying application development and enabling code-free software creation.

Ararkis Automobili and the Sandstorm hypercar Reddy is also the founder of Ararkis Automobili, an electric-vehicle company focusing on high-performance hypercars.

In 2024, the company unveiled the conceptual Ararkis Sandstorm, which media outlets described as an electric hypercar with extreme acceleration figures and a highly limited production run. Reports indicated that the company intended to produce just twenty units.