Pony

Park Hye-min (; born January 22, 1990), She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career.

Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.

Career

The name "Pony" came from her nickname at school, which she has used as her online name since. Pony kept a blog on Cyworld and also began practicing make-up looks while she was a third-year high school student. Pony went to university to become a graphic designer and later worked at an office. She eventually quit her job to pursue make-up full-time. Pony gained over 4,400,000 subscribers in 2018. This has been helped by her providing English subtitles to her videos and focusing on a diverse range of make-up looks for a global audience.

In 2015, Pony launched her make-up brand, Pony Effect, through the Korean beauty retailer Memebox.

Personal life

Pony married her boyfriend in May 2017, whom she had been dating for 10 years. In addition to speaking her native language, Korean, Pony is also fluent in English. In 2018, Pony became a brand ambassador for Bobbi Brown, including releasing a promotional song titled "Outta My Mind." In 2019, Pony released collaboration make-up collections with MAC Cosmetics, ColourPop Cosmetics, Revolve, Etude House, and NYX Professional Makeup. For her collaboration with MAC Cosmetics, Pony released a digital single, "Divine", to promote its release. In 2020, she became the first Korean collaborator of the brand Morphe.

2018 — —

2019 — —

Publications

Korean Year Title Publisher ISBN 2010 Pony's Secret Make-up Book Login 2011 Pony's Special Make-up Book Login 2012 Pony's Celeb Make-up Book Login 2014 Pony's Style Make-up Book Login

Japanese Year Title Publisher ISBN 2014 Sweet Thick Omelet 2016 Sweet Thick Omelet