Phylicia Fant

Phylicia Fant is an American music and entertainment industry executive. She is the head of music industry partnerships at Amazon Music and former head of urban music at Columbia Records. She is also the founder and CEO of The Purple Agency, a public relations and marketing agency. She also a produced the 2021 documentary film, Eggs Over Easy: Black Women & Fertility.

Early life and education Phylicia Fant is a native of Marietta, Georgia and a 2000 graduate of Spelman College. While attending Spelman, she interned for CNN (among other employers). ultimately working her way up to vice president of media relations for Universal Motown Records in 2010. In her time there, she worked on publicity campaigns for a number of artists, including Erykah Badu, Amy Winehouse, Kid Cudi, and JoJo. While at Universal in 2008, Fant founded and became the CEO of her own public relations firm, The Purple Agency, which specializes in publicity, events, Over the course of her time at Warner, she oversaw global PR campaigns for acts like Prince, Gary Clark Jr., Bebe Rexha, and Drake's OVO Sound label (among others). and helping develop a number of new acts like Polo G, Chloe x Halle, and Lil Nas X. She left Columbia Records in 2022. and 2020. She was also honored at the 2021 ASCAP Women Behind the Music Event.

In addition to her music and PR work, Fant is also a producer on the 2021 documentary film, Eggs Over Easy: Black Women & Fertility. She was also named head of music industry partnerships at Amazon Music in March 2022.