Peter Shier

Peter Shier (born August 12, 1955) is a Canadian former ice hockey defenseman and advertising executive. Shier was an All-American when playing for Cornell. After a year with the freshman team, one of the few remaining first-year teams in the country, Shier was drafted by the Cincinnati Stingers. When he debuted for the varsity team the following year, Shier became a point-per-game player and increased his point total each season. As a senior Shier led the nation in scoring by a defenseman and helped Cornell to a second place finish in ECAC Hockey. Unfortunately, the team was upset in the conference quarterfinals and missed a chance at a tournament appearance. Later that year, after the Edmonton Oilers had obtained his rights, Shier was offered a contract to finish out the playoffs. Despite the $25,000 on the table, Shier knew that he wouldn't finish his degree if he had accepted and turned down the offer.

After graduating with a degree in hotel management, Shier began playing professionally. He played two seasons for the Oklahoma City Stars and led the team in scoring from the blueline both years. Unfortunately, the Stars weren't a good team and missed the playoff during Shier's tenure. In 1980 he travelled across the Atlantic and played several years in Europe. After a season in Finland, Shier played for two Austrian and one Swiss team over three years, finishing in the top three scorers for his teams each year.

Shier decided to retire after the 1984 season and returned home to begin his business career. When he was playing pickup hockey with Terry O’Malley, the CEO of Vickers & Benson Advertising, the company had just secured a contract with Amstel Brewery and they needed someone who knew the restaurant business. At the start Shier, admittedly, didn't know a thing about the advertising business but accepted the job and began learning as much as he could from O’Malley.

Statistics Regular season and playoffs Regular Season Playoffs Season Team League GP G A Pts PIM GP G A Pts PIM 1975–76 Cornell ECAC Hockey 258172546————— 1976–77 Cornell ECAC Hockey 2916163230————— 1977–78 Cornell ECAC Hockey 2724265036————— 1978–79 Oklahoma City Stars CHL 6818284666————— 1979–80 Oklahoma City Stars CHL 60112738104————— 1979–80 Baltimore Clippers EHL 36395————— 1980–81 Lukko Rauma SM-liiga 276121846————— 1981–82 HC Salzburg Austria 2817345134————— 1982–83 HC La Chaux-de-Fonds NLB —261642—————— 1983–84 Klagenfurter AC Austria 3411344542————— NCAA totals 81 48 59 107 112 — — — — — CHL totals 128 29 55 84 170 — — — — — Austria totals 62 28 68 96 76 — — — — —

Awards and honors Award Year All-ECAC Hockey First Team 1977–78 AHCA East All-American 1977–78