Pepe Imaz

José "Pepe" Imaz Ruiz (born 30 May 1974 in Arnedo) is a tennis coach and former professional tennis player from Spain.

Playing career Imaz made his debut on the ATP Tour at the 1995 Austrian Open. He lost to Sergi Bruguera in the second round, having earlier beaten Christian Miniussi.

Coaching career Imaz’s tennis school is now based entirely at the International Tennis Club, having relocated from Marbella’s Puente Romano resort. Following this, Novak Djokovic initiated contact with Imaz, marking the beginning of their professional relationship.

Imaz began working with Novak Djokovic during the 2013–2014 period as part of his support team, contributing in a mental and emotional capacity. He was present within Djokovic’s team during key moments, including the period leading up to and including Djokovic’s victory at the French Open in 2016.

His involvement spanned major tournaments such as ATP Masters events and Grand Slam competitions, including matches against players such as Roger Federer.

Djokovic continued his professional association with Imaz beyond 2018, with Pepe Imaz maintaining meetings with him until approximately 2021–2022.

Other activities and works In addition to his work as a tennis coach, Imaz works with elite athletes in a mental and emotional support capacity, focusing on areas such as well-being, mindfulness, and performance under pressure. His work extends beyond sport to include entrepreneurs, organizations, and sports federations.

He has delivered lectures and workshops internationally on emotional awareness and its role in competition and everyday life. Imaz is also the author of The Art of Training Your Mind, a book that explores the importance of emotions in both athletic performance and personal development.

He has collaborated with Royal Spanish Tennis Federation in developing educational initiatives, including courses aimed at coaches, players, and parents on emotional management in sport. In addition, he co-founded, together with Marko Djokovic, the “Love & Peace and Friends” event, a multi-day gathering focused on fostering understanding of emotions in competitive environments.

ATP Challenger Tour finals Doubles: (2-3)