Paulo Londra

Paulo Ezequiel Londra (born 12 April 1998) is an Argentine rapper and singer. His music has topped Argentine charts and has been highly successful across Argentina and Latin America.

Early life

Londra was inspired to become a rap artist by watching Eminem's 8 Mile film. The urge to interpret his lyrics outside of a recording studio led him to improvise and rap in Argentinian squares with friends, gradually creating a local buzz.

At the age of 14, he performed for the first time in a freestyle competition, in a tournament known as Sin Escritura ('Without Writing'). However, Paulo confessed that he did not do well in rap battles, since in those competitions the rappers who threw the most aggressive bars usually won, and he demonstrated another type of more melodic and technical style.

Leaving his comfort zone and freestyling in squares helped with his shyness, and launched a competitive period spanning around five years. He forged his style battling in freestyle contests as the so-called El Quinto Escalón, and rapidly stepped up to Latin trap.

Career His professional career kicked off with "Relax", a song he uploaded in early 2017. Londra's music avoids themes prominent in urban music, such as violence and drugs.

Londra became well known through his hit songs "Nena Maldición" (featuring Lenny Tavarez), "Te Amo" (with Piso 21), and "Cuando Te Besé" (with Becky G). The latter peaked at number 45 on the Billboard Hot Latin Songs and became the first song to ever top the Billboard Argentina Hot 100. His song "Adán y Eva" also topped Billboard's Argentina Hot 100. Kids' Choice Awards Argentina Best New Artist MTV Europe Music Awards Best Latin America South Act

Best Urban Video

Best Collaboration

Martín Fierro Digital Awards Best Music Artist

Best Latin Revelation of The Year

Favorite Liryc Song

Heat Latin Music Awards Best New Artist

Collaboration of the Year Best Urban/Trap Collaboration Best New Artist

Best Argentine Instagrammer

Instacrush Argentine Artist of the Year Hit of the Year

Collaboration of the Year

Youth Awards Best New Artist

Latin American Music Awards New Artist of the Year LOS40 Music Awards LOS40 Global Show Award

Latin Grammy Awards Best New Artist

MTV Europe Music Awards Best Latin America South Act Martín Fierro Fashion Awards Best Male Singer Style

Best Male Artist Video

Best Trap Video

Best Urban Video

Best Video of the Year Martín Fierro Digital Awards Best Music Artist

Billboard Latin Music Awards Best New Artist of the Year

Album of the Year

Video of the Year

Urban/Trap Song of the Year

Most Followed Artist

Most-Streamed Male Artist on Consoles Most-Streamed Male Artist – For Users From 13 to 17 Years Old Heat Latin Music Awards Best South Artist Your Urban Music Awards Top Latinoamerican Urban Arstist

Album of the Year

Best Urban/Trap Song or Album