Paul Budnitz

Paul Budnitz (born September 14, 1967) is an American entrepreneur. He is the founder of global entertainment brand Superplastic, retailer Kidrobot and social network Ello. He also owns Budnitz Bicycles in Burlington, Vermont.

Early life and education Paul Budnitz grew up in Berkeley, California. His father was a nuclear physicist, and his mother was a social worker. He graduated from Berkeley High School and eventually transferred to Yale University in Connecticut.

Budnitz is the founder of Kidrobot, Ello, Budnitz Bicycles, and Superplastic. Superplastic is known for creating synthetic celebrities who appear in social media, music, gaming, high-end collectibles, fashion, animated entertainment, web3 and live experiences. The company sells real and virtual products, and has collaborated with Gucci, Fortnite, Mercedes-Benz, Tommy Hilfiger, Christie's, J. Balvin, Paris Hilton, and Vince Staples.