Patrice Louvet

Patrice Louvet (born 1964) is a French-born business executive based in New York City. The CEO and president of the Ralph Lauren Corporation since July 2017, and hair care units, From 1987 until 1989, he briefly served as a naval officer and aide-de-camp to an Admiral in the French Navy. returning to North America In 2005, and Wella brands from Stamford, Connecticut. to 2011, he was president of the unit, overseeing fragrances, and Lacoste. and Old Spice, which generated about $11.5 billion in combined revenue in 2016. but after he announced his resignation in February 2017, Lauren stated that he was "thrilled"

Management style In April 2025, Louvet received attention for his candid leadership philosophy, stating in an interview that when dealing with significant issues, sometimes some employees may "need to be hit by a 2×4 across the forehead." The comment prompted discussion of his no-nonsense approach to feedback, though there were no formal complaints or allegations resulting from it.

Board memberships Louvet is a member of the board of directors of Danone since 2022, and of Bacardi Limited since 2012. He is also a member of The Business Council.

Personal life As of May 2017, Louvet is based in the New York metropolitan area. He and his wife Christine have two children.