Park Seong-hwa

Park Seong-hwa (; born April 3, 1998), known mononymously as Seonghwa, is a South Korean singer, model, and actor. He is best known as a member of the boy group Ateez, formed by KQ Entertainment in 2018. He made his acting debut in the 2021 KBS drama Imitation with bandmates Yunho, San, and Jongho.

Career 2017–2019: Pre-debut and debut with Ateez In 2017, Seonghwa was introduced as one of the trainees from KQ Fellaz, a pre-debut team formed by KQ Entertainment. Seonghwa made his debut as a member of Ateez on October 24, 2018, with the extended play Treasure EP.1: All to Zero.

On March 6, 2025, Seonghwa made his runway modeling debut at Isabel Marant's Fall/Winter 2025 womenswear show during Paris Fashion Week, becoming the first K-pop idol to walk in a show for the brand. In a second interview with The Hollywood Reporter following the show, Seonghwa said fashion was a means of self-expression for him and that "anyone, regardless of age or gender, should be able to wear the clothes that they want". On June 20, 2025, he walked the runway for Songzio's Spring/Summer 2026 show.

On January 21, 2026, Seonghwa was a runway model for the Songzio Fall/Winter 2026 show in Paris. In April 2026, in an interview with Marie Claire Korea, Seonghwa discussed his growth as a versatile vocalist, reflecting on how embracing a flexible vocal tone allowed him to adapt to various parts and develop into a "hexagon vocal" (all-rounder). On June 24, 2026, he walked the runway for Songzio's Spring/Summer 2027 show.

Other ventures Ambassadorship In December 2025, Seonghwa was appointed a public relations ambassador for his native Jinju, South Korea.

Fashion In September 2024, Seonghwa attended Isabel Marant's Spring/Summer 2025 show during Paris Fashion Week, marking his fashion week debut; he discussed the experience in an email interview with The Hollywood Reporter, in which he reflected on attending as an individual rather than with the full group and on his choice to wear a look from the brand's womenswear line.

In February 2025, Isabel Marant named Seonghwa the face of its Spring 2025 menswear campaign alongside Kate Moss, making him the brand's first Korean and first K-pop ambassador; in an interview with WWD, Seonghwa said he had been drawn to the "bold and strong identity" the brand conveyed through its clothes and described feeling that designer Isabel Marant and artistic director Kim Bekker had "embraced me for who I am" during the Paris shoot. Songzio's creative director said the brand was "honored" to have Seonghwa as its first global ambassador, describing him as an artist "who appreciate craftsmanship, architectural design, and cultural synthesis". He was also a part of Songzio's Spring/Summer 2026 campaign, "Polyptych," and their Fall/Winter 2026 campaign, "Crushed. Cast. Constructed."

Artistry Seonghwa shared that he draws performance inspiration from media such as the drama Alchemy of Souls, the franchise Star Wars, and singer DPR Ian, while also using poetry and journal writing as a means of connecting with fans and self-reflection.

Discography

Soundtrack appearances Title Year Album "Diamond" 2021 Imitation OST "Your Sign" "Me Crazy" 2025 Sealook S2 OST "Your Journey"

Filmography

Television series

Imitation Nam Se-young