About Paco Underhill
Born 1950. Paco Underhill is an American writer, psychologist, businessperson, consultant, sociologist and anthropologist.
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
Early life and education Underhill lived abroad as a child, as his father was a diplomat. Underhill is a 1975 graduate of Vassar College, Poughkeepsie, New York, United States.
Published works Why We Buy: The Science of Shopping Call of the Mall: The Geography of Shopping What Women Want: The Global Marketplace Turns Female Friendly
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Important facts
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Frequently asked questions
Who is Paco Underhill?
American psychologist
When was Paco Underhill born?
Paco Underhill was born in 1950.
What is Paco Underhill's occupation?
Paco Underhill is a writer, psychologist, businessperson, consultant, sociologist and anthropologist.
What nationality is Paco Underhill?
Paco Underhill is American.
Sources & further reading
Cite this page
APA: Biography.guide. (2026). Paco Underhill. https://biography.guide/paco-underhill/
MLA: "Paco Underhill." Biography.guide, https://biography.guide/paco-underhill/.
Chicago: "Paco Underhill." Biography.guide. https://biography.guide/paco-underhill/.
Data last updated: 2026-09-20 · Spot an error? Report a correction.
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