Norvina

Claudia Norvina Soare, known professionally as Norvina, is a Romanian-born American Internet personality and cosmetics businesswoman. She has been the president and creative director of Anastasia Beverly Hills, founded by her mother Anastasia Soare, since 2016.

Career She began her online career posting on YouTube and Instagram with beauty related content, and has filled in on James Charles's YouTube channel. She built her online presence separate from the work and branding of her mother.

She began her work with her mother's company as the front desk person at her mother's salon, later working in marketing and corporate sales, and then the make-up side of the business starting in 2012. She also spends large portions of her day working with social media marketing and in the cosmetics labs. Soare used her skills and platform developed in social media to help grow the Anastasia Beverly Hills Instagram account.

In 2016 she became the president and Creative Director of Anastasia Beverly Hills. In 2021 she combined the launch of the Pro Pigment Palette no. 5 with gaming to create the 'Norvina Cyber City'.

Her mother wanted to name her Norvina as a variation of her paternal grandfather's name, however Romanian law at the time forbade any non-Romanian names. She went by Claudia and Norvina interchangeably growing up and has used Norvina professionally due to its distinctness.

As of 2020 she lives in Beverly Hills, California.

Filmography