Nick Ede

Nick Ede is a Scottish public relations, popular culture expert and television presenter. He runs the London-based PR agency East of Eden and he lives in Hackney. He studied at Glasgow School of Art and Bretton Hall College in Leeds. but his mother died from a stroke in 1997 when he was 22 He was named Scottish Communicator of the Year at the 2009 Scottish Fashion Awards.

He has appeared on Project Catwalk since 2008 (gaining the nickname "the Simon Cowell of fashion"), Diet on the Dancefloor and Lorraine Kelly's morning show LK Today. He holds an annual celebrity fundraising night for the Stroke Association called "A Night with Nick", and is a patron for Jeans for Genes; his father, Donald Ede, was a developmental geneticist.

He created the campaign styleforstroke which has fans including Mel B, Kelly Osbourne, Lilah Parsons, Sarah Harding, Ashley James, Vogue Williams and many more. He has been instrumental is building brands and has worked with the philanthropist Eva Longoria and Maria Bravo.

Recently Ede has appeared as a Matchmaker on the hit TV Show Ultimate Matchmaker on W Channel for UK TV. He is currently an expert on the Yahoo show The Royal Box. In 2018, Ede launched Style For Stroke as a charitable foundation and launched THE FALL BALL - a charity gala to raise funds and awareness for those who have suffered from stroke.

He is openly gay.