Nick Baker

Nick Baker is an Australian business executive and CEO of Outdoria. Baker previously worked as the chief marketing officer for Tourism Australia, a position he held from 2007 to 2015. He also served as the CEO of RedBalloon between 2015 and 2017.

Career

Baker was the executive general manager of marketing for Ayers Rock Resort when it acquired P&O Resorts. Baker worked his way up through operations before starting his career in marketing. He was working for a new hotel opened in Brighton in England when he was promoted by the general manager to sales and marketing manager to help turn around the business.

Baker left Tourism Australia in 2015 and became the CEO of RedBalloon. He was hired to replace former CEO Kristie Buchanan who left the company to start a family. He then took a position as CEO of Outdoria.

Awards and recognition

In 2013, Baker was honored as Marketer of the Year by the Association for Data-Driven Marketing and Advertising. The following year he received the same honor from the Australian Marketing Institute.