Neekolul

Nicole Sanchez (born July 14, 1997), better known as Neekolul, is an American online streamer, YouTuber and internet personality. In March 2020, her popularity online rose when she uploaded a TikTok featuring her lip syncing to the song "Oki Doki Boomer" while wearing a Bernie 2020 crop top; this TikTok was a direct reference to the "OK boomer" Internet meme that was popularized in late 2019. From 2020 to 2023, she was signed as a content creator for the gaming organization 100 Thieves.

Early life Sanchez is of primarily Indigenous American of Mexican descent. Her family immigrated to California from Mexico. As she is bilingual, Neekolul streams in both English and Spanish. According to social media analytics firm Social Blade, her account has received over 278,000 followers and over 3.84 million views as of November 4, 2020. She decided to become a Twitch streamer in particular due to the convenience of the medium; unlike content creators on YouTube, Twitch streamers' content is unedited, allowing her to dedicate adequate time to her studies. It received over 6 million views in 4 days on TikTok. Sanchez stated the video received over 50 million views by April. The video was met with mixed reactions, with users divided over whether the video was cute and charming, or "cringeworthy". Kotaku commented that "the video is mesmerizing in a way that makes you feel a small amount of secondhand embarrassment. In it, Neekolul performs a hyper-feminine and cutesy series of dance movements, with the results bordering on cloying. It's a subtle balancing act between irony and sincerity that TikTok's most popular video makers have mastered." In April, The Daily Dot ranked "'Oki Doki Boomer' TikTok memes" at 12th on their list of "the best memes of 2020".

Sanchez was a noted supporter of Bernie Sanders and his 2020 U.S. presidential campaign. The official TikTok account for Sanders' campaign also commented on the video, and Sanchez stated that the campaign's head of social media reached out to her to collaborate. Many of her fans were noted for their "simping", After Sanchez revealed she has a boyfriend, she lost over 65,000 Twitter followers within 48 hours. Her streaming style has been compared to Pokimane.

After signing with Night Media, Tubefilter reported that she began planning to branch out on YouTube and had a product line in development. She left 100 Thieves in 2023.

In February 2021, she was one of twelve contenders in the third edition of the PogChamps tournament organized by Chess.com and was the winner of the consolation bracket. Later that June, she released a YouTube video called "$2,000,000 Apartment Tour" which drew heavy criticism and overwhelming dislikes on the video for alleged hypocrisy. She had previously defended herself against accusations of hypocrisy by saying of the "Tax the rich" slogan seen on her AOC sweater: "I think when people mean like, 'Tax the rich,' I think at the end of the day they do mean, like, billionaires and people who have insane, unfathomable amounts of wealth". Jackson added that, "Some of [Neekolul's] critics say that by wearing a cosplay school uniform, dancing, and talking like a sexy baby, she is reinforcing negative stereotypes about women and encouraging men attracted to women to indulge in a fetish for seeing them infantilized."