Ned Roberto

Eduardo L. Roberto or Ned Roberto is a Filipino professor who is considered Asia's foremost authority in marketing. He was the professor of international marketing at the Asian Institute of Management located in Metro Manila in the Philippines. He has written several marketing-related books and is currently a part of the editorial board of the International Journal of Research in Marketing. His areas of interest for teaching and research include marketing research, social marketing, and consumer behavior. He has also taught at the Northwestern University’s Kellogg Graduate School of Management Chicago Campus and at the Euro-Asia Centre of INSEAD Macau.

Education Roberto received his Doctor of Philosophy in Marketing and a Master in Business Administration degree from The Kellogg Management School of Northwestern University (1973.)

Positions held He was the 1985 president of the Marketing and Opinion Research Society of the Philippines (MORES.) Executive Vice-President of Consumer Pulse Inc. (now known as AC Nielsen), the ASEAN's largest survey research organization. Vice-President of Media Pulse, Inc. Social Marketing: Strategies for Changing Public Behavior (co-authored with Philip Kotler) Social Marketing: Improving the quality of life (co-authored with Philip Kotler and Nancy Lee)

Market segmentation

Awards and recognitions Philippine Marketing Association AGORA Award for Achievement in Marketing Education in 1983. Association of Marketing Educators of the Philippines´ 1st Lifetime Achievement Award as Marketing Educator in 2004.