Natallia Eismant

Natallia Nikolaevna Eismant (; ; née Selyun ; , born 16 February 1984) is a press secretary of Belarusian president Alexander Lukashenko.

Early life Her maiden name was Selyun. She worked in Belarusian Musical Theatre for some time. In 2006, she started working as a host on state-owned National TV as Natalya Kirsanava, which is believed to be a pseudonym.

Press secretary of Alexander Lukashenko In 2014, Natallia Eismant was appointed press secretary of the President Alexander Lukashenko. In 2018, her husband Ivan Eismant was appointed the head of the National State Television and Radio Company. On 23 September 2020, Eismant misinformed journalists about the inauguration of Lukashenko: she told that the journalists will be "surely informed" about the inauguration, but they learned about the event from the state TV news after the inauguration was held. In November 2021, she voiced a completely different version about content of a phone conversation between Alexander Lukashenko and Angela Merkel which was later disproved by the German authorities.

She is considered to be one of the most influential women among the Belarusian authorities. She denied direct control over the channel, but acknowledged that certain content is posted there at her direction.

International sanctions

On 6 November 2020, the Council of the European Union included Natallia Eismant in the list of persons and entities subject to restrictive measures set out in Annex I to Regulation (EC) No 765/2006. Her public statements defending Lukashenko and criticizing opposition activists and peaceful protesters were considered as "seriously undermining democracy and the rule of law in Belarus". She was banned from visiting European Union and her assets in EU were frozen. Eismant was also sanctioned by the United Kingdom, and Canada. On 24 November, Iceland, Liechtenstein, Norway, North Macedonia, Montenegro and Albania aligned themselves with the November EU sanctions against 15 Belarusian individuals, while Switzerland did the same on 11 December.

On 21 June 2021, the U.S. Treasury added Eismant to its Specially Designated Nationals and Blocked Persons List.

Excerpt from the statement by the U.S. Treasury:

As Lukashenka’s press secretary, Natallia Mikalaeuna Eismant (Eismant) manages Lukashenka’s public image in the press and on social media and is known as one of his closest associates. Eismant created and pushed a narrative that labeled Belarusians protesting the fraudulent August 9, 2020, presidential election as proponents of chaos and disorder, while labeling Lukashenka as the solution to end the political chaos, portraying him as a champion of discipline and stability, and enabling the violence perpetrated against demonstrators.

In 2022, Eismant was sanctioned by Japan, Ukraine and New Zealand in relation to the 2022 Russian invasion of Ukraine.