Nandini Jammi

Early life and education Jammi immigrated to the United States from India as a child, and grew up in the suburbs of Washington, D.C. She is from a Telugu family from Hyderabad and attended college at the University of Maryland, where she contributed to the college newspaper, The Diamondback.

Career and activism Jammi began her career in marketing, initially working in Europe as a remote digital marketer. She subsequently joined a United Kingdom-based startup that built product management software, where she was solely responsible for the company's direct marketing. Sleeping Giants also engaged in campaigns to pressure advertiser boycotts of other websites and individuals, including Tucker Carlson and Bill O'Reilly. She published a blog post after leaving the organization, titled "I'm leaving Sleeping Giants, but not because I want to", with the subtitle: "How my white male co-founder gaslighted me out of the movement we built together".

Through their work with Check My Ads, Jammi and Atkin have reported on broad keyword blocklisting of words like "coronavirus", "racism", and "immigration", a practice they say has been detrimental to the news industry as a whole. They have reported on "dark pool sales houses", a phenomenon where a group of unrelated publishers share an ID on an ad exchange, leading to the group being misrepresented as a single entity. This has allowed publishers to circumvent blocks from ad exchanges, as well as illegitimately draw better cost per mille (CPM). They have also reported on large American adtech companies, including Google and Criteo, placing advertisements on Russian-backed disinformation websites even after the websites had been sanctioned by the United States Department of the Treasury's Office of Foreign Assets Control.

Other activism and work In 2021, Jammi and others pressured companies to stop running ads with The Post Millennial and other companies who employ the right-wing journalist Andy Ngo.

Jammi is on the advisory committee of Good Information Inc., a public-benefit corporation launched in October 2021 and led by Tara McGowan. The company aims to fund new media organizations and combat disinformation.