MLMA

MLMA (acronym for Me Love Me A Lot) is a pseudonymous South Korean-born artist, rapper, and fashion designer. She is known for surreal, sometimes grotesque imagery in a variety of artistic media.

Career MLMA began her artistic career after quitting a design job with MIXXMIX in 2014. Her initial plans were to develop an independent line of socks, owing to a belief that most fashionable socks were either of poor quality or poor design. In 2017, MLMA went viral on Instagram after starting the "wavy brows" trend, a style imitated by Instagram influencers and a Snapchat filter.

In music, MLMA is known for songs which, "while rooted in hip-hop, borrow heavily from K-pop and electronic music." Her October 2018 single "Sweetie" was reviewed positively by Paper magazine as "brimming over with disaffected nonchalance... in a laconic, half-rapped tone." She has been described as being part of the SoundCloud rap movement. Her involvement with Skoot began after attracting attention at a solo art show in Toronto, Canada. In 2020, MLMA was the public face of the "KFC Crocs" campaign, a promotional collaboration between KFC and Crocs. MLMA appeared in a commercial promoting the shoes and personally modeled a platform version of the KFC Crocs at New York Fashion Week. The shoes were distributed to celebrities like Kim Kardashian before becoming available for sale to the general public.

Personal life MLMA was raised in a working-class neighborhood of Seoul, South Korea.