Mitch Joel

Mitch Joel (b. May 1971 He worked in Montreal as a freelance music journalist and as publisher/editor of two music magazines, Arena Rock and Enrage.

Business career

Joel worked in 1999 and 2000 at Mamma.com, a meta search engine started in 1996, where he held the title of Director, Sponsorship and Advertising. In January 2001 he became Director of Marketing at Airborne Entertainment, a mobile content provider headquartered in Montreal. He credits a conference called, The Power Within, in 2002 for the change in direction that lead to his success; he has been a speaker at a number of the organization's conferences since then. In January 2007, Marketing Magazine called Joel "Canada's Rock Star of Digital Marketing." In May 2009 he was named to the Top 40 under 40 in Canada.

By mid-2009, Twist Image had a second office, in Toronto, and employed 65 people.

In 2007 and 2008, Joel was the host of Foreword Thinking: The Business And Motivational Book Review Podcast. In 2008 and 2009, he wrote a business column for the Montreal Gazette and the Vancouver Sun. In 2009, he authored a book by the same name as the blog and the podcast: Six Pixels of Separation. In 2013, Joel published Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. The book covers five technology and marketing trends that Joel thinks business leaders must embrace.

In 2014, Twist Image was sold to WPP. The company rebranded as Mirum and still sits within the Wunderman Thompson division of WPP.

Mitch left the company in 2019. He is currently a professional speaker, writer, investor and advisor.

In 2021, Mitch was named to Thinkers50 Radar class for 2021.

In 2022, Mitch launched ThinkersOne - an online platform where companies can buy bite-sized and personalized thought leadership video experiences.

In 2026, Mitch became the Executive Director at the Next Era Institute.

Distort Entertainment

Joel is a partner, with Greg Below, in the record label Distort Entertainment. The label, located in Toronto, Ontario, specializes in heavy music, hardcore, and post-hardcore. Artists and groups currently or previously represented by the label include Alexisonfire, Cancer Bats, Johnny Truant, Step Kings, and The Bronx.

Personal Joel is married; he and his wife have three children.