About Mike Hayes
Mike Hayes was a British businessperson.
Michael Hayes is an English businessman, best known as the former president and CEO of SEGA Europe and SEGA of America (collectively SEGA West). He has also held executive positions at Codemasters and Nintendo UK and currently leads the digital and e-commerce division of Mercia Fund Management.
Career Mike Hayes was involved in the localization of StarCraft at Blizzard Entertainments in 1998. From 2002 to 2003, he was credited in various Codemasters games for a role in public relations. In 2005, Hayes became president contributing to the company's reinvention from a hardware maker to a third-party games publisher. In his tenure as COO of SEGA Europe, he was credited for restoring SEGA's dominance in Europe by setting up the now-defunct Sega Racing Studio and acquiring video game studios Creative Assembly and Sports Interactive.
In June 2009, Mike Hayes replaced Simon Jeffery as President of Sega of Europe & America. He remained Sega's president until June 2012.
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Important facts
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Frequently asked questions
Who was Mike Hayes?
businessman
When was Mike Hayes born?
Mike Hayes was born in Weymouth.
What was Mike Hayes's occupation?
Mike Hayes was a businessperson.
What nationality was Mike Hayes?
Mike Hayes was British.
Sources & further reading
· DBpedia: Mike Hayes (businessman)
Cite this page
APA: Biography.guide. (2026). Mike Hayes. https://biography.guide/mike-hayes/
MLA: "Mike Hayes." Biography.guide, https://biography.guide/mike-hayes/.
Chicago: "Mike Hayes." Biography.guide. https://biography.guide/mike-hayes/.
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