Mike Amiri

Mike Amiri (born September 6, 1976) is an American fashion designer and the founder and creative director of the fashion house Amiri (stylized AMIRI), based in California.

Early and personal life Mike Amiri was born and raised in Hollywood, California, to Iranian Jewish parents. He graduated from Beverly Hills High School.

Career After working in the music industry, Amiri transitioned to designing handcrafted stage outfits for musicians. According to interviews, Amiri's work with musicians included detailed customization, which later appeared in his brand's designs. In 2014, Amiri released a debut capsule collection of menswear for the Los Angeles concept store Maxfield. This collection led to the launch of his brand later that year.

Amiri Amiri launched his fashion brand, Amiri, in 2014. Amiri credits Barneys New York with supporting the brand in its early stages. The brand is available in over 160 retailers worldwide, including Bergdorf Goodman in New York, Neiman Marcus in Beverly Hills, Galeries Lafayette in Paris, Selfridges and Harrods in London, Harvey Nichols in Dubai, and Lane Crawford in Hong Kong and mainland China. As of 2023, Amiri has standalone flagship stores in Beverly Hills, New York, Las Vegas, Miami, Chicago, Houston, Atlanta, New Delhi, Shanghai, Tokyo, Nanjing, and Dubai.

In 2018, Amiri showed for the first time at Paris Fashion Week. The brand has presented bi-annual collections in Paris each year. Vogue Runway has noted that the brand's presence at Paris Fashion Week indicates its presence in the global luxury market. In February 2022, Amiri presented a runway show in Los Angeles in collaboration with the contemporary American artist, Wes Lang.

Since 2018, Mike Amiri has been a member of the Council of Fashion Designers of America (CFDA). He was nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards. Amiri also won the Emerging Talent Award at the 2018 Footwear News Achievement Awards. In 2019, 2021, 2022 and 2023, Amiri was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards.

In 2019, OTB Group, founded by Renzo Rosso, acquired a minority stake in Amiri. In 2020, Amiri opened its first flagship store on Rodeo Drive, Beverly Hills.

In 2021, Amiri launched the Amiri Prize, an initiative to support emerging fashion designers. The inaugural prize winner was Philadelphia-based fashion brand Lou Badger. The winner of The Amiri Prize in 2023 was the South African designer Lukhanyo Mdingi.

In 2023, Amiri appointed Adrian Ward-Rees, the former senior vice president at Burberry and managing director of Dior Menswear, as chief executive officer.

On January 9, 2026, it was announced that Japanese singer Yuta Jinguji, from the group Number i was appointed as Amiri's new global ambassador. Regarding his appointment as ambassador, Jinguji commented, "Fashion is a passion of mine, and also a powerful means of communication as a performer. Style is always a reflection of who I am, a way to express my individuality, creativity, and identity. I am very much looking forward to working alongside Amiri, a brand I have loved dearly, and Mike Amiri, whom I respect, as a global ambassador."