Michael Peters

Michael Harold Berry Peters OBE (born in Luton, UK in 1941) is a designer. He has been in the design industry for more than 35 years. Peters has founded several design companies, including Michael Peters and Partners, Michael Peters Group PLC, and Identica.

Education

After completing Luton Grammar School, Peters studied at the London School of Printing and Graphic Arts (now London College of Communication). Tom Eckersley, John Gillard, and Harry Beck, the creator of the London Underground plan, were among his teachers. After graduating he won a scholarship to Yale University's School of Art and Architecture in New Haven, Connecticut, where he studied under Paul Rand, Josef Albers, Norman Ives, Herbert Matter and Alexej Brodovitch. He acknowledges these teachers and the Bauhaus School as influences on his career. He graduated in 1963 with a master's degree.

Career

Early years

After graduating from Yale, Peters worked under Lou Dorfsman and Teddy Andresakes on campaigns in advertising and design for CBS Television in New York. In 1965 he moved back to London and set up Cato Peters O’Brien. Within six months he moved to the Collett Dickenson Pearce advertising agency in London. While there, he received a Designer and Art Direction Silver Award. In 1968 Peters formed a partnership with Lou Klein, Klein Peters, which specialised mostly in packaging and point-of-sale material.

Michael Peters and Partners

In 1970, Peters set up his own design company, Michael Peters and Partners, which in 1988 had worldwide sales of $40 million.