Mayyur Girotra

Mayyur Girotra is an Indian fashion designer and couturier. Based between New Delhi and New York, Girotra established his eponymous label in 2009. His work incorporates traditional Indian textiles and collaborations with regional weavers.

Girotra's practice includes the repurposing of vintage textiles into bespoke couture garments.

Early life Girotra was born into a Punjabi family in Delhi. His interest in textiles was influenced by his mother, who operated a boutique and collected traditional Indian crafts, including Kanjeevarams and Phulkari. Girotra initially pursued a career in finance, graduating from Thames Valley University in London. He worked in wealth management and investment banking in Dubai for ten years before returning to India to enter the fashion industry.

Career Girotra founded the Mayyur Girotra label in 2009 with a workshop in Delhi. and held private showcases before opening flagship stores in New Delhi, Dubai, and Mumbai.

In 2014, the brand expanded into the United States, establishing retail operations in New York, New Jersey, and San Francisco.

In 2026, Girotra launched The Collectables – Series 1, a collection utilizing archived Indian textiles including vintage Kutch weaves, ikat, bandhani, and Kanchipuram silks. The collection focused on the repurposing of traditional fabrics into contemporary couture. The launch included a preview in New Delhi and a Shahi Iftaar event at the Shahjahan Terrace of the Jama Masjid, which highlighted the role of Indian weaving communities in luxury fashion. The event was attended by figures from the fashion and cultural sectors.

Design philosophy Girotra's work frequently utilizes traditional embroidery techniques such as zardozi, gota patti, and tilla. His designs often incorporate heritage textiles, including Kutch patchwork and Banarasi brocades. Recent collections have emphasized the use of repurposed materials, such as Rabari "Dunki" camel bags and vintage sarees, reflecting a focus on textile preservation and the adaptation of historic crafts for modern silhouettes.

Fashion shows and events Girotra has displayed collections on both domestic and international platforms. He introduced his 1950s Indian cinema-inspired Salma Sitara collection at the 2014 Lakmé Fashion Week Summer Resort. This appearance preceded multiple runway showcases at successive iterations of Dubai Fashion Week. In 2016, he was chosen as one of fourteen Indian designers to feature at the first French European Indian Fashion Week, presenting his Jaisalmer collection inside the Eiffel Tower in Paris. He later served as the headlining designer for the inaugural South Asian New York Fashion Week at 48 Wall Street in 2022, where he debuted Zamani, a collection dedicated to South Asian artisanal craftsmanship.

Pride presentations and cultural collaborations The designer expanded into collaborative collections in 2023, partnering with Pride at Google and the Indus Google Network to launch AIKYA, a luxury prêt-à-porter line that debuted at the opening of New York Pride. The line combined traditional Indian embroidery with Western-style tailoring and silhouettes. He returned to New York Pride the following year to present his Ride to Pride collection at Rockefeller Center, utilizing an exclusively LGBTQIA+ model cast.

Met Gala debut In May 2026, Girotra designed a gown for fashion consultant Diya Mehta Jatia for the Met Gala's "Costume Art" theme. The garment consisted of a gold and silver Kanjivaram silk base layer under an ivory-coloured sheath made from Shola (sholapith), a plant-derived material from West Bengal. The overlay was produced over a nine-week period by regional artisans and combined traditional Indian Shola motifs with European Baroque architectural elements.

Collaborations and clientele Girotra's collaborative work includes the Kadhai Chronicles with stylist Diya Mehta Jatia, which featured zardozi on denim. This collection was previewed at the New York residence of artist Vivian Reiss, with whom Girotra has also collaborated on cross-disciplinary textile designs.

His designs have been worn by Indian and international celebrities, including Sonam Kapoor, Ananya Panday, Janhvi Kapoor, and Deepika Padukone. In 2024, Sara Ali Khan wore a bespoke lehenga by Girotra created from five upcycled vintage sarees. His menswear has been worn by Virat Kohli and Bollywood celebrities including Sidharth Malhotra and Varun Dhawan.