Maverick Carter

Maverick Carter (born October 10, 1981) is an American sports marketing businessman and executive who is the chief executive officer (CEO) of SpringHill Company, Uninterrupted, and the Robot Company, all part of the holding company LRMR Ventures, which he co-founded with LeBron James.

Early life and education Maverick Carter was born on October 10, 1981. He spent most of his youth in Akron, Ohio, and Atlanta, Georgia. Carter grew up the son of Katherine Powers, a social worker, and Otis Carter. Carter and LeBron James became friends as children. Both played basketball and football at St. Vincent–St. Mary High School (SVSM) in Akron. He also played on the same team as Jay Williams at the Five Star Camp.

After graduating from SVSM, Carter played college basketball for one season at Western Michigan, averaging 2.0 points and 2.3 personal fouls per game in 2000-01, before transferring after his freshman year to the University of Akron. In the same year, he also developed The LeBrons series of commercials featuring caricatures of James. Wachter also assisted in establishing partnerships with Cannondale and Beats Electronics, the latter of which reportedly generated more than $100 million in earnings for James following Apple Inc.'s acquisition of Beats in 2014.

In 2020, Carter co-founded SpringHill Company with LeBron James with an investment of $100 million. Carter and James provided $1.3 million to the initial winners of their game show The Wall.

In 2022, Carter was an executive producer, alongside James and Drake, of Hubert Davis's documentary film Black Ice.

In 2023, he won the Children's and Family Emmy Award for Outstanding Young Teen Series at the 2nd Children's and Family Emmy Awards as executive producer on the Disney+ sports drama series The Crossover.