Maryann Keller

Maryann Keller was an American automotive industry analyst and author. She was last the principal at Maryann Keller & Associates, an automotive consultancy firm she founded in 2001. She died on June 16, 2022, at the age of 78.

Personal life Maryann Keller, née Katula, grew up in Perth Amboy, New Jersey. Her parents were Henry Katula, a factory hand at National Lead Company, and his wife, Helen, a nurse. Keller married Jay Chai In 1989 she published Rude Awakening; The Rise, Fall and Struggle to Recover at General Motors which predicted the rise of Japanese automakers to the detriment of the Detroit three. The book won the Eccles Prize for Economic Literature from Columbia University.

After leaving her position as a Wall Street analyst in 1999, Keller managed Priceline.com's automotive division and later started her own consultancy company in 2001.

Publications 1989 Rude Awakening; The Rise, Fall and Struggle to Recover at General Motors 1993, "Collision: GM, Toyota, and Volkswagen and the Race to Own the Twenty-first Century."