Marsha Vlasic

Marsha Vlasic is an American talent agent. She is president and vice chair, music, at Independent Artist Group.

Early life Vlasic was born and raised in a poor family in Brooklyn, New York. She described her childhood as unhappy, citing her father's illness and financial difficulties. Later in her career she frequently addressed the gender disparity in the music industry and the difficulties women faced.

In 1993, after a brief stint at William Morris, she launched MVO, an acronym for both Marsha Vlasic Organization and My Very Own. Between 1993 and 2008, when the agency was acquired by ICM, she represented Neil Young, Elvis Costello, Van Morrison, Moby, Muse, Ozzy Osbourne, Lou Reed, Iggy Pop, Ben Folds, the Strokes and Regina Spektor, among others. She helped to pioneer the practice of packaging genre-diverse artists for festivals and tours with Moby’s Area One and Area Two tour, Ozzfest and the Horde tour, among others.

Philanthropy and advocacy Vlasic helped to create the Bridge School Benefit and held a key role in the annual benefit concert for 30 years.

Recognition and selected awards Billboard Women in Music Executive of the Year (2025) Billboard Power 100 (2018, 2019, 2022, 2023, 2024, 2025, and 2026). Women of Live Hall of Fame, Pollstar, 2024 International Agent of the Year and Most Powerful Women in Live Music, Canadian Live Music awards Keynote speaker, Midem (2019) Variety Impact list