Marita Rivero

Marita Rivero is a media and non-profit executive. She is the executive director of the Museum of African American History, Boston and the former vice president and general manager of WGBH-TV and WGBH (FM). In 2005, she was appointed general manager for radio and television at WGBH, a role in which she also held vice-presidential duties. Rivero was the first woman and first African-American to serve as general manager of WGBH-TV. She stepped down from this position in 2013 and was succeeded by Liz Cheng for television and Phil Redo for radio. She stepped down from the role in 2013. She was succeeded by Liz Cheng for television and Phil Redo for radio. In 2015, she was appointed executive director of the Museum of African American History in Boston and Nantucket, an institution she had supported since the late 1980s and chaired from 1999 to 2009. Early in her tenure as executive director, Rivero oversaw the opening of the exhibit Picturing Frederick Douglass, focused on documentary photography of Frederick Douglass. She currently serves as a board director for NPR.

In 2023, she was recognized as one of "Boston’s most admired, beloved, and successful Black Women leaders" by the Black Women Lead project.