Mariam Kaleem Agyeman-Buahin

Mariam Kaleem Agyeman-Buahin (born 1 November 1984) is a Ghanaian marketer, financial technology professional, and brand consultant who is the group head of brand and marketing at Letshego Holdings. She currently works across Africa, focusing on raising awareness and increasing the accessibility of financial products and solutions aimed at engaging underserved populations.

Early life and education Mariam Kaleem Agyeman-Buahin was born in Ghana. She had her Ordinary and Advanced Level Certification at the Ghana International School, Cantonments-Accra. She then later had tertiary education at the Kwame Nkrumah University of Science and Technology (KNUST), Kumasi, where she studied BA in Communication Design (major in Advertising, Integrated Marketing Communication, and Packaging).

Career Agyeman-Buahin began her career as a Projects and Client Service Manager at Media Whizz Kids Limited (subsidiary of MMRS Ogilvy Group). Prior to joining Letshego, Before banking, Agyeman-Buahin worked with Vodafone Ghana’s head of brand engagement and sponsorship.

In May 2023, she was listed as part of the mentorship team to train 100 girls at the Girls in ICT programme in the Savannah Region of Ghana.

In 2025, she debuted a monthly series called the Insider Scoop with Mariam which focuses on insights for growth in business.

Honors and awards

Brand Excellence Champion Award, Woman Choice Awards Africa, 2023 Femtech Personality of the year, Ghana Ladies in Technology, 2021