Margaret Ireri

Maggie Ireri (also Margaret Ireri), is a Kenyan businesswoman and market research professional, who is the CEO of TIFA Research Limited, a market research company, headquartered in Nairobi, Kenya's capital city. She is also a market researcher professional, recognized for her contribution to the development of research methodologies for Africa, by regional research bodies such as Pan Africa Media Research Organisation (PAMRO) and South Africa Market Research Association (SAMRA). She also holds a Master of Business Administration, awarded by Jomo Kenyatta University of Agriculture and Technology. She is pursuing a Doctor of Business Administration degree from the University of Edinburgh, in Scotland, United Kingdom. In 2018, her paper on Passive Audience Research Methodologies, presented at the PAMRO Conference won best paper award.