Mackey Saturday

Mackey Saturday is an American designer and typographer whose work includes logos for Instagram, Oculus and Luxe. He runs a graphic design firm Mackey Saturday and was formerly a principal at New York City design firm Chermayeff & Geismar & Haviv.

Early life and education Saturday was born in Chico, California. He attended Kelly Walsh High School in Casper, Wyoming,

Career Mackey Saturday design firm (2008–present) After first discussing a potential redesign of Instagram's logo with Instagram co-founder Kevin Systrom in 2011, Saturday began work on the redesign the following year. While he was in the middle of working on the design, Facebook acquired Instagram for $1 billion. Saturday redrew the app's previous Billabong webfont by hand to create a cleaner, more elegant and fluid design. His subtle redesign maintained the style of the original while cleaning up the script-style font. It was noted in particular for making the "I" look more like an I, as it formerly resembled a J or a g. Saturday's intent was to create a logotype that would stand the test of time, like Kellogg's, Campbell's and Coca-Cola. The new logo was released in May 2013 alongside the app's new photo tagging feature.

Saturday created the logo for on-demand parking service Luxe. The new, simpler look was launched in July 2015. He also designed the logo for technology company Hello. In 2018, he created new logos for Unsplash, a stock photography website; and for financial technology company Affirm.

Saturday is a founder of Brooklyn-based family planning company Dadi, which focuses on male fertility and reproductive health and was launched in April 2019.

Chermayeff & Geismar & Haviv (2016-19) In 2016, Saturday joined Chermayeff & Geismar & Haviv as a principal. and has designed iconic logos for companies including NBC, Mobil and Chase Bank. Saturday left the firm in 2019.

Personal life After a decade living in Denver, Colorado, in 2016 Saturday and his wife relocated to Brooklyn, New York. Saturday is an avid skateboarder and surfer.