About Luvvie Ajayi
Born 1985. Luvvie Ajayi is a Nigerian and American essayist, blogger, orator and digital strategist.
Luvvie Ajayi (born Ifeoluwa Ajayi on January 5, 1985 ), also known as Luvvie Ajayi Jones, is a Nigerian–American author, speaker, and digital strategist. Her book, I'm Judging You: The Do-Better Manual, was a New York Times best-seller.
Early life Ajayi was born in Nigeria; she moved to Chicago with her family when she was nine. She attended Whitney M. Young Magnet High School in Chicago, then the University of Illinois at Urbana-Champaign, studying psychology.
Career Ajayi began her career in marketing and digital strategy, and started blogging in 2003. Her site AwesomelyLuvvie.com amassed a following, particularly for Ajayi's recaps of television shows like Scandal, drawing the attention of Scandal showrunner Shonda Rhimes. In 2016, The New York Times reported that Ajayi had an audience of approximately 500,000 between her personal Twitter feed and the Awesomely Luvvie website. Ajayi has said the inspiration for the book came after she learned a journalist had plagiarized several paragraphs of her writing—and when confronted, he said he was unaware he should have credited her work. The Chicago Tribune called the book "whip-smart, take-no-prisoners hilarious."
In 2016, Ajayi was the first writer invited to speak at the National Museum of African American History and Culture, and her event sold out. and "Jesus and Jollof," cohosted by Yvonne Orji.
In 2021, she published Professional Troublemaker: A Fear-Fighter Manual, another New York Times best seller and then published Rising Troublemaker a teens version of her best seller in 2022
In 2023, she published Little Troublemaker makes a mess her first children's book
Ajayi was selected to be the opening speaker for the 2022 Public Library Association conference and was the closing speaker for the 2022 American Library Association conference.
Personal life Ajayi is a member of Delta Sigma Theta and the International Academy of Digital Arts and Sciences
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Important facts
People in Luvvie Ajayi's life
Named in this biography and alive at the same time
Contemporaries
People whose lives overlapped Luvvie Ajayi's
Frequently asked questions
Who is Luvvie Ajayi?
Nigerian-American author
When was Luvvie Ajayi born?
Luvvie Ajayi was born on 5 January 1985 in Nigeria.
What is Luvvie Ajayi's occupation?
Luvvie Ajayi is an essayist, blogger, orator and digital strategist.
What nationality is Luvvie Ajayi?
Luvvie Ajayi is Nigerian and American.
Sources & further reading
Cite this page
APA: Biography.guide. (2026). Luvvie Ajayi. https://biography.guide/luvvie-ajayi/
MLA: "Luvvie Ajayi." Biography.guide, https://biography.guide/luvvie-ajayi/.
Chicago: "Luvvie Ajayi." Biography.guide. https://biography.guide/luvvie-ajayi/.
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