Lori Hoxha

Lori Hoxha (born 19 October 1993) is an Albanian media executive, entrepreneur and television producer.

Early life and education She is the daughter of media entrepreneur Dritan Hoxha and Vjollca Hoxha. She has three siblings: sisters Sara and Redia, and a brother, Itan.

Her sister, Sara Hoxha, works in television production on Top Channel.

Career

Television production She has served as an executive producer on several editions of the Albanian reality series Big Brother VIP Albania, including: Big Brother Albania VIP 1 (2008) Big Brother Albania VIP 2 (2009) Big Brother Albania VIP 3 (2010) She has also worked on other Top Channel programmes, including Top Music Awards.

Executive leadership In 2022, she succeeded her mother, Vjollca Hoxha, as Chief Executive Officer of Top Media.

Business activities Outside her work in broadcasting, Hoxha has participated in several business initiatives. She was involved in the rebranding of the coffee company Lori Caffe and later introduced the energy drink Storm. She has also collaborated with the Albanian sportswear brand COHL’S Sportswear, releasing seasonal clothing lines under the label “LH x COHL’S”.

Personal life In October 2024, Hoxha married Ervis Bajraktari, an Albanian businessman, in a private ceremony in Tirana.