Loren

Early life and education Loren was born to South Korean parents. His father is Lee Hae-jin, Naver's founder and Global Investment Officer (GIO), and his mother is Lee Young-rin. He also has one sister, Lee Yeon-joo. When Loren was around 5th grade, he moved to Singapore and studied at the Singapore American School.

Career 2015–2017: Beginnings and contract with The Black Label Between the age of 19 and 20, Lee's main goal was to make rap and dubstep beats. He would send the music he made to people he thought might listen to his work, including The Black Label. They offered Lee the chance to work with them and practice as a producer in 2017. Lee soon went on to Seoul's nightclub scene to hone his skills as an EDM producer and DJ under the name of DJ Boid.

Lee also worked as a model, posing for W Korea and for the brand of Korean designer Choi Moo-yul, Vlad Vladis. In October 2017, a celebrity launch party hosted by Italian fashion house Fendi called "F is for.." celebrated Taeyang's collection with the brand in Hong Kong. Lee was one of the DJs at the event, alongside other well-known DJs in the Asian music scene.

2018–2022: Work with Blackpink, solo debut and work on fashion In 2020, Lee participated in Blackpink's The Album; he is credited as a co-lyricist on three of the eight tracks - "Pretty Savage", "You Never Know", and "Lovesick Girls". Lee also had a cameo appearance in the music video for "Lovesick Girls".

Under The Black Label, Lee has his own indie record company, Fire Exit RECØRDS. He also has a distribution company AWAL. Lee released his second single, "Need (ooo-eee)", on July 21, 2021. It is a post-grunge, melancholy punk pop song, with lyrics which recalls the summers of his childhood.

Fashion magazine Dazed Korea put Lee on the cover of its 2022 March issue with Rosé. Eight covers were published, all with Rosé and Lee wearing Yves Saint Laurent's fresh collection. Lee was also spotted at the Paris Fashion Week in March 2022 at Yves Saint Laurent's fashion show by Anthony Vaccarello. In April of the same year, he uploaded on Instagram a photo of him alongside the logo of the fashion brand, Saint Laurent, announcing Lee as a model and representative of Saint Laurent's 2022 Eyewear Campaign. Lee was the first male solo artist from Korea chosen by the brand as their model. NME regarded his album as "a collection of defiant alternative rock anthems, soaring guitar riffs inspiring the kind of adrenaline that comes with a battle for survival."

After a successful showcase at SXSW, Løren performed as part of Coachella's 2023 line-up, marking his first appearance there.

In 2024, he released the single "Gasoline" in cooperation with 88rising's group 1999 Write The Future.

In 2025, he left The Black Label for independent label AYLA, where he subsequently released the single "Fuck Your Neighbour (FYN)"

Influences Lee states that his music is mainly influenced by the style of the 90s and 2000s. In an interview with NME, he talked about how music helped him throughout his teenage years, as the message of freedom of speech and opinions charmed him. At that time, he recalls, artists like Paramore, Muse and Vampire Weekend had sparked his love as well.

+ List of songs, showing year released, artist name, and name of the album Title Year Artist Album Composer Lyricist Arranger "Bullshit" 2017 G-Dragon Kwon Ji Yong "Lovesick Girls" 2020 Blackpink The Album "Pretty Savage" "You Never Know" "Empty Trash" Himself "Need (ooo-eee)" 2021 "All My Friends Are Turning Blue" "Folks" 2023 "Put Up a Fight" "Temporary" "Sticks And Stones" "Panic" "Frown"

Videography Music videos Title Year Director "Empty Trash" 2020 Himself "Need (ooo-eee)" 2021 "All My Friends Are Turning Blue" "Folks" 2023 "Panic" "Gasoline" (with 1999 Write The Future)2024Mamesjad