Lisa O'Keefe

Lisa Margaret O'Keefe MBE, (born 1971), is a sport administrator and former international rugby player who played for Scotland and Richmond FC. She was an Executive Director at Sport England before taking on the role of Secretary General at IWG Women & Sport when the UK won the bid to host the organisation.

O'Keefe's playing career was put on hold in 1995 when she sustained two serious injuries. before going on to be named in the Scotland Squad for the 2002 Rugby World Cup.

O'Keefe retired from Scotland following the 2006 Rugby World Cup and from Richmond Rugby Club following Richmonds victory in the 2006 English National Cup Final.

Sport Administration Career O'Keefe was Executive Director of Insight at Sport England, a role she held from 2013 to 2022. During that time, O'Keefe transformed the organisations approach to research and insight, and played an integral role in the development and delivery of Sport England's award-winning 'This Girl Can' campaign.

Honours O'Keefe was appointed Member of the Order of the British Empire (MBE) in the King's Birthday Honours List (2024) in recognition of her services to sport.