Linda Rampell

Linda Rampell, born 5 December 1971, in Stockholm, Sweden, is a Swedish design theorist, fashion historian, researcher, lecturer and author of several books. She holds a PhD at Lund University. In her PhD thesis she deconstructs the modernist discourse of nationalist design in Sweden. In her postdoctoral research project Homo Capitalistes, she concludes that "the only ism after postmodernism is consumerism", and that the postmodern condition has become a shopmodern condition, in which aesthetics and economics have merged into aesthetonomics, which defines an economy of seeing evaluating how much a being is worth. Shopmodernism is the last art historical 'ism'. Objects of knowledge have become consumer goods. The ongoing financialization of everyday life is laid bare through fashionalization. Rampell is a member of International Association of Art Critics (AICA) and has written articles, essays and books on the subjects consumer cultures, fashion and design theory.