Leonid Dovladbegyan

Leonid Dovladbegyan (born March 1, 1985, in Leningrad, USSR) is a Russian and Armenian entrepreneur, top manager, and venture capitalist. From 2019 to July 2022, he has been the CEO of Vprok.ru Perekrestok.

Education In 2008, he graduated from the St. Petersburg University Faculty of Law with a master's degree in Commercial Law.

Career Leonid Dovladbegyan's entrepreneurial career started with e-commerce. In his two years as the director of the online store, he increased its turnover tenfold and saw it rise to 9th place in Forbes' 2014 ranking of Russia's largest online stores. He was one of the first in Russia to use the dark store format. and X5 Group became the leading provider of online grocery delivery services in Russia for the first time in 13 years.

In 2021, Leonid Dovladbegyan started transforming the online hypermarket into Russia's first FMCG marketplace.

Revenues of the online store Vprok.ru Perekrestok reached 21.5 billion rubles in 2021, while the available SKUs exceeded 75,000 items.

In July 2022, he left his office as the CEO of Vprok.ru Perekrestok. This decision was motivated by the shift in the business vision: Vprok.ru Perekrestok was expected to be de-merged from the X5 Group and then sold, followed by an IPO or upscaling together with a new partner. However, the shareholders have opted for a less aggressive reorganization of the holding's e-comm chapter.

In 2022, the media reported on Dovladbegyan's intentions to invest in food tech startups in the Armenian market along with other local entrepreneurs.

Awards

Personal In 2020, he was named Best Executive at the Bolshoy Oborot (Big Turnover) E-Commerce Awards.

In December 2021, he was named Retail Leader of the Year by the international jury of the Team Awards.

Corporate In 2020, Vprok.ru Perekrestok mobile app won the Summer Tagline Awards 2020 in the category From Home: Best Mobile/AR/VR/IoT Project. It also placed first in the Runet Ranking in the category Trade and Services.

In 2021, Vprok .ru Perekrestok was named Best Online Grocery Store at the Retailer of the Year Awards.