Lee Hye-min

Lee Hye-min (; born May 1984) is a South Korean entrepreneur. She is co-CEO of Finda, a financial technology company she co-founded in 2015. Previously, Lee founded Glossybox, People & Co., and served as president of Noom Korea.

Early life and education Lee was born in May 1984 in Seoul, South Korea. She participated in an exchange program at the Pontifical Catholic University of Chile.

Career

2007–2015

In 2007, Lee became a project manager at STX Corporation. a subscription-based beauty service delivering cosmetic samples. In 2012, she founded People & Co., an e-commerce platform delivering baby foods and products.

From 2012 to 2015, Lee served as President of Noom Korea, the Korean subsidiary of the health technology company Noom.

Lee became a venture advisor at 500 Global in 2016. The company had established partnerships with over 70 financial institutions and offered comparison services for more than 300 loan products.