Lawrence Jacomelli

Lawrence Jacomelli (born 14 January 1974) is an English filmmaker. Known for his work in advertising and branded content, he has directed campaigns for major global brands. In 2024, he made his feature-film debut with Blood Star, a tense, character-driven road thriller that marked his transition into narrative filmmaking. The film premiered at the 2024 Neuchâtel International Fantastic Film Festival and later screened at Grimmfest and the Cinequest Film & Creativity Festival.

Career Jacomelli directed his first television commercial in 2002, an IKEA spot that received a Cannes Lions shortlist nomination and a bronze Epica Award.

In 2014, Jacomelli and creative director Victoria Taylor co-founded Beast Films, a production company and creative agency based in Haggerston, London. The company became known for cinematic commercial storytelling, producing award-winning work for clients including Cambridge Audio, Burger King, Goodman Masson, the Multiple Sclerosis Society, Herbalife and Voltaren. In 2019, Jacomelli directed a commercial for Simba Sleep as part of the brand's Try for 8 campaign promoting rest and recovery ahead of the 2019 Rugby World Cup in Japan, featuring Saracens F.C. and England captain Maro Itoje.

In 2023, Jacomelli and Taylor founded Fastback Films, a sister company to Beast dedicated to long-form narrative production. Its first project was Blood Star, Jacomelli's feature debut as writer, producer and director, filmed over ten days in the California desert, starring John Schwab and Britni Camacho.

Filmography

Feature films

Selected commercials

Orange – Rooster (2001) Child Seat Belts – Egg (2002) IKEA – Go Uncubic (2003) Swatch – Diver (2004) Vanity Fair – Blah (2006) Toyota – Hitchhiker (2008) Wrigley's (2009) KFC (2010)

T-Mobile – Bike (2012) Magnum (2015) IKEA – Kitchen (2017) Burger King – Whopper No Show (2018) British Airways – Moments (2019) Simba Sleep – Try for 8 (2019) LG – Tone Free (2021) Bernard H. Mayer – Journey (2023)

Accolades