Laurence Moskowitz

Laurence Moskowitz is a communications executive and entrepreneur best known for his contributions to broadcast public relations.

Moskowitz founded Medialink Worldwide, considered to be one of the largest contributors to the development of the video news release, a public relations information distribution technique. For his work at Medialink, Moskowitz was listed as one of the “Top 10 Most Influential PR people in the 20th Century” by PRWeek magazine.

He is the co-founder and current CEO of Lumentus, a strategic communications and digital reputation management firm based in New York.

Early life and education Born in Philadelphia, Moskowitz obtained a Bachelor of Arts in journalism from Pennsylvania State University.

Career Upon graduation, Moskowitz joined United Press International, where he worked as a reporter and editor. In 1976, he founded Mediawire, a regional press release distribution newswire in Pennsylvania. He sold the company to United Business Media of the United Kingdom in 1984 and became a vice president at its subsidiary, PR Newswire.

In 1986, he founded Medialink Worldwide, which quickly became the world’s leading broadcast public relations provider. He guided the company through its initial public offering in 1997, led by Dean Witter. In 2019, Moskowitz announced the launch of Lumentus Lightbox, a search analytics tool for professional communicators.

Moskowitz has been a co-board chair of the National Theatre of the Deaf since 2003.