Lars Halvor Jensen

Lars Halvor Jensen (born 23 July 1973) is a Danish record producer and songwriter. He has achieved success in many genres of music, particularly pop, rock and R&B and he is the co-founder of DEEKAY Music, a production and publishing company with studios in both Copenhagen, Denmark and Los Angeles, California. He has written for artists such as Jedward, Jordin Sparks, Jason Derulo, NKOTB, Blue, Sugababes, Lemar, JLS, Tinie Tempah, TVXQ, Pixie Lott, Ronan Keating, SHINee, S Club, Girls' Generation, and many more.

Early life Lars Halvor Jensen was born in Hillerød, Denmark, the son of Irving Halvor Jensen and Ellen Jensen. He grew up in Farum, a small city north of Copenhagen, Denmark. At the age of 18, he was drafted by the military and spent the next two years in the Danish army as a sergeant.

Introduction to the music business (1995–97) In 1995, he attended a school for music in Denmark called "Den Rytmiske Hoejskole". On the first night he met the person who was later to become his writing and business partner, Martin Michael Larsson. Lars and Martin started writing songs and producing tracks together and making their first complete demos with the help of Norwegian singer, Christina Undhjem. When school ended, Lars, Martin, and Christina kept working on the demos and eventually landed a record deal with MCA/Universal Music, the first act signed to the newly opened label branch in Denmark. Under the band name YouKnowWho, one of the world's largest and most renowned independent publishers at the time.

They started getting releases in the United Kingdom with artists like Samantha Mumba, Mis-teeq After this, Lars went on to co-write and produce hit singles for other major UK artists such as Sugababes, Lemar and JLS.

In the autumn of 2009, Lars moved to Los Angeles, California in order to focus more on the American music scene and work with American writers and artists.

In 2011, he wrote many songs on Jedward's second album Victory after they represented Ireland in Eurovision 2011.

Entries in the Eurovision Song Contest "Believe Again" by Niels Brinck, Denmark, (Eurovision Song Contest 2009), 13th "Lipstick" by Jedward, Ireland, (Eurovision Song Contest 2011), 8th Place

Entries in national Eurovision pre-selections "My Dream" by Christina Undhjem (Norway 2006), eliminated (Semi-Final) "Big Bro Thang" by Big Brovaz (United Kingdom 2007), 3rd Place "I'm Not Alone" by Kate Hall (Denmark 2013), eliminated (Final) "Stay Awake" by Simone (Denmark 2013), 3rd Place "I Choose U" by Bryan Rice (Denmark 2014), eliminated (Final) "Wanna Be Loved" by Michael Rune feat. Natascha Bessez (Denmark 2014), 2nd Place