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Laron Profit

b. 1977

American basketball player (born 1977)

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About Laron Profit

Born 1977. Laron Profit is an American basketball player and basketball coach.

Bronta Laron Profit (born August 5, 1977) is an American former professional basketball player and coach.

Early life and college Profit was born in Charleston, South Carolina. Because his stepfather James Truiett served in the United States Air Force, Profit lived in various Air Force bases as a child including Kirtland Air Force Base in Albuquerque, New Mexico, Howard Air Force Base in the Panama Canal Zone, Dover Air Force Base in Dover, Delaware. In 1995, Profit graduated from Caesar Rodney High School in Camden, Delaware as an honor student who scored over 1000 on his first attempt at the SAT exam. In his senior year, Profit averaged 12.6 points, 4.6 rebounds, and 2.3 assists per game. On September 22, 1999, the Magic traded Profit to the Washington Wizards for a second-round draft pick in the 2001 NBA draft.

In his rookie season with the Wizards, Profit played in 33 games, averaging 1.5 points and 6.8 minutes, and missed 21 games due to tendinitis in a knee. On April 18, 2000, Profit scored a season-high 10 points against the Boston Celtics. The following season, Profit played in 35 games and started the final 12 games of the regular season. Profit averaged 9.7 points, 5.8 assists, and 3.9 rebounds and scored a season-high 18 points twice. Against the Houston Rockets on March 31, 2001, Profit reached season highs in steals (7) and rebounds (8). On April 14 against the Chicago Bulls, Profit had his first double-double in his career from scoring 12 points and a season-high 14 assists. The Magic waived Profit on October 15, and team general manager John Gabriel explained that releasing Profit was the cost of trading the first-round pick Haywood.

First international stint (2002–2004) Profit would then play internationally from 2002 to 2004. Starting in January 2002, Profit played six games with Premiata Montegranaro of the Italian Lega Basket Serie A and averaged 13.7 points, 2.8 rebounds, 1.2 assists, and 2.2 steals. From January 2003 to 2004, Profit played with the Guangdong Southern Tigers of the Chinese Basketball Association (CBA). The Guangdong Southern Tigers also won the CBA championship in 2004. During his stint abroad, Profit also attended training camp with the NBA's Milwaukee Bucks in October 2002 and participated with the Philadelphia 76ers in 2003 NBA Summer League. Profit scored 11 points in the October 21 preseason 92–83 victory over the defending champion Detroit Pistons. Because he had to fill in roles for injured players and was a free agent who had not played an NBA game in over two years, Profit played longer than expected in that game.

Entering the , the Wizards had only eight available players for opening night, and four (including leading scorers Gilbert Arenas and Larry Hughes) were serving suspensions. Despite these shortcomings, the Wizards rallied from a 19-point deficit to defeat the Memphis Grizzlies 102–91 on the season opener of November 3, 2004. Profit led the Wizards in assists (with 6) and scored 11 points. On March 5, 2005, Profit made the winning tip shot with 3.1 seconds left for the Wizards to defeat the Charlotte Bobcats 86–84. After All-Star forward Antawn Jamison left the game during the third quarter with a sore knee, Wizards coach Eddie Jordan kept Profit for the rest of the game. The Wizards made the NBA Playoffs in 2005 for the first time in eight seasons and had not won a playoff game since 1988. Ultimately, the number-one Eastern Conference team Miami Heat swept the Wizards in four games in the 2005 Eastern Conference Semifinals. Profit played in 42 games (including 4 starts) with Washington during the breakout 2004–05 season and averaged 3.2 points, 1.8 rebounds, and 0.9 assists.

Los Angeles Lakers (2005–2006) On August 2, 2005, the Washington Wizards traded Profit and Kwame Brown to the Los Angeles Lakers for Caron Butler and Chucky Atkins. On December 21, 2005, Profit suffered a season-ending ruptured achilles tendon after substituting into a game for Kobe Bryant, who had just scored 62 points in 3 quarters against the Dallas Mavericks. The Lakers waived Profit on January 17, 2006, to make room for rookie Ronny Turiaf.

Second international stint (2006–2010) On December 12, 2006, Anadolu Efes S.K. of the Turkish Basketball League signed Profit to a one-month contract with a full-season option. In seven games with Anadolu Efes, Profit averaged 3.1 points, 3.1 rebounds, and 1.3 assists. Efes released Profit in mid-February 2007.

Profit later joined the team Grises de Humacao, part of the Puerto Rican league BSN, wearing jersey #7. In his debut with Grises on April 25, 2007, Profit had 15 points, 8 rebounds, and 4 assists in the loss. He suffered a torn hamstring in early May 2007. However, Profit later returned in mid-month and scored 23 points in a 105–97 win over Cangrejeros de Santurce on May 14. In a May 18 overtime loss, Profit scored 26. Grises waived Profit by the end of the month. In the 2007 season, Profit played 10 games and averaged 18.5 points, 7.3 rebounds, and 2.4 assists.

Club Deportivo Libertad of the Argentine LNB signed Profit on February 7, 2008. The team won the LNB championship in 2008.

Coaching career Profit joined the Orlando Magic as an assistant coach on August 30, 2012.

Hall of Fame In 2016 Profit was inducted into the Delaware Sports Hall of Fame.

NBA career statistics

Regular season

Playoffs

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Important facts

Birth century
Nationality
Education
Caesar Rodney High School, University of Maryland
Awards
Chinese Basketball Association; Liga Nacional de Básquet; Liga Nacional de Básquet Awards; List of All-Atlantic Coast Conference men's basketball teams
Also known as
Bronta Laron Profit, LaRon Profit

People in Laron Profit's life

Named in this biography and alive at the same time

Contemporaries

People whose lives overlapped Laron Profit's

Frequently asked questions

Who is Laron Profit?

American basketball player (born 1977)

When was Laron Profit born?

Laron Profit was born on 5 August 1977 in Charleston.

What is Laron Profit's occupation?

Laron Profit is a basketball player and basketball coach.

What nationality is Laron Profit?

Laron Profit is American.

Sources & further reading

· Wikipedia: Laron Profit

· Wikidata: Q3827112

· DBpedia: Laron Profit

Cite this page

APA: Biography.guide. (2026). Laron Profit. https://biography.guide/laron-profit/

MLA: "Laron Profit." Biography.guide, https://biography.guide/laron-profit/.

Chicago: "Laron Profit." Biography.guide. https://biography.guide/laron-profit/.

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