Kim Perell

Career Perell is best known as the former chief executive officer of Amobee, a subsidiary of Singtel. She is also known for her work at Xdrive, a tech startup.

At the age of 22, Perell joined Xdrive Technology. Promoted to Director of Marketing and Sales. During her first year, Perell recruited 10 million users to the company's services and generated over $9 million in advertising. In 2014, Adconion Direct was bought by Amobee, a subsidiary of Singtel, an Asian telecommunications company, for $235 million.

Perell then led the acquisition of Turn, a data management company, in February 2017.

Perell stepped down as CEO of Amobee in December 2019 to pursue her passion of supporting startup entrepreneurs.

Perell is also a startup mentor for women entrepreneurs in the San Diego area.

100.co In 2021, Kim Perell founded 100.co, a digital technology company for brands and products development. Perell relocated from San Diego to Miami, where the company has its current headquarters. According to a number of sources, the company leverages artificial intelligence "to analyze trends and develop brands around consumer preferences", in particular, by using CLAIRE intelligence platform. The company specializes in Consumer packaged goods companies and involves influencers.

In May 2021, the company acquired Cherry Pick AI, a New York-based predictive intelligence platform for product development. In June 2021, the company bought AI.PARC startup and acquired its Artificial Intelligence (AI), Machine Learning (ML) and Natural Language Processing (NLP) patents to upgrade its database tools.

Author Perell's book, The Execution Factor: The One Skill that Drives Success, was a USA Today National Best-Selling Book. It debuted at No. 2 on the LA Times' bestseller list. by McGraw Hill Professional by HarperCollins

Investments Perell is an active angel investor.

Personal life

Extra links 100.co