Kiki Astor

"Kiki Astor" is the pseudonym of a French-American author, podcaster, and online personality. The woman behind the character of Kiki is currently unknown. The character of Kiki Astor professes to be "Nouveau Pauvre", an etiquette coach, and old money expert.

Kiki Astor has been described as an expert on “old money” aesthetics, with commentary featured in The New York Times and the Financial Times.

Career Kiki Astor began posting to TikTok on September 1, 2022. She quickly grew to popularity with her videos demystifying "old-money."

Her rise in the public sphere, along with the publication of her first book Stick and Ball led to her being quoted in publications like The Independent.

Diversifying from TikTok, on January 11, 2024, Kiki Astor launched the podcast Awkward Etiquette: Old Money & New Manners.

On August 31, 2025, Astor released a satirical dance song in the vein of "Looking for a Man in Finance". The song, "Basic Euro Hampton Summer" had its lyrics written by Astor, with its music composed by Marina Anahita. Anahita served as the producer of the track.

She was mentioned in a 2026 article by The New York Times detailing the online phenomena of "old money" influencers. Kiki Astor was quoted in the Financial Times commenting on contemporary luxury trends, stating that “wrist stacks” reflect “performative wealth and a lack of originality,” adding, “That's not wealth. That's inventory.”